The Real Science Behind Fading Pigmentation

If you’ve been struggling with stubborn dark spots, uneven tone, or dull skin, you’ve probably tried a dozen products that made big promises but delivered little. The truth is — fading pigmentation requires clinically proven ingredients that work at the cellular level to control melanin production, repair skin, and prevent new spots from forming.

That’s exactly what CLARIV Anti-Pigmentation Serum is built on — a powerful blend of dermatologist-trusted actives that deliver visible results within weeks.

Let’s uncover the top science-backed ingredients that actually work — and why they make CLARIV the perfect solution for your pigmentation concerns.

1. Kojic Acid – The Melanin Blocker

Derived from Japanese mushrooms, Kojic Acid is a natural skin-brightening powerhouse. It works by inhibiting tyrosinase, an enzyme responsible for producing melanin — the pigment that causes dark spots.

Regular use of Kojic Acid helps reduce hyperpigmentation, acne scars, and age spots while promoting a more even and radiant skin tone.

In CLARIV Anti-Pigmentation Serum: 2% Kojic Acid works synergistically with Alpha Arbutin to lighten visible pigmentation safely and effectively.

2. Alpha Arbutin – The Gentle Brightener

Alpha Arbutin is one of dermatologists’ most trusted ingredients for skin brightening. It works by slowly reducing excess melanin without irritating your skin — unlike harsh bleaching agents.

It’s ideal for sensitive skin and perfect for Indian climates where heat and humidity can trigger more pigmentation.

In CLARIV Serum: 2% Alpha Arbutin helps fade dark spots, smooth uneven tone, and make your skin glow evenly across your face and neck.

3. Tranexamic Acid – The Pigmentation Healer

A true breakthrough in dermatology, Tranexamic Acid is clinically proven to reduce stubborn melasma and post-inflammatory pigmentation. It works by calming inflammation and blocking UV-induced melanin pathways.

In CLARIV Serum: 3% Tranexamic Acid targets deeper pigmentation layers and prevents new spots from appearing — giving your skin a consistent clarity and brightness.

4. Niacinamide – The Skin Strengthener

Niacinamide (Vitamin B3) is a multitasking hero. It brightens skin, strengthens the moisture barrier, minimizes pores, and enhances overall radiance. It’s one of the most well-researched ingredients in dermatology for its role in improving uneven skin tone.

In CLARIV Serum: 5% Niacinamide complements Kojic and Arbutin, reducing dullness and restoring a healthy glow while soothing irritation.

5. Licorice & Daisy Flower Extract – The Natural Brighteners

While acids and actives work on pigmentation, botanical extracts like Licorice and Daisy Flower bring antioxidant and soothing power. They calm inflamed skin and help prevent post-acne marks from turning into long-term pigmentation.

These natural ingredients in CLARIV ensure that your skin brightens without becoming sensitive or red — ideal for daily use in Indian weather.

6. Hyaluronic Acid & Aloe Vera – The Hydration Duo

Healthy, hydrated skin heals faster and absorbs actives better. That’s why CLARIV includes Hyaluronic Acid and Aloe Vera Extract — two proven hydrators that plump the skin, improve texture, and make it more resilient.

They prevent dryness or peeling, ensuring that your pigmentation fades gently while your skin stays smooth and supple.

How These Ingredients Work Together in CLARIV Anti Pigmentation Serum

The formula is designed for synergy — each ingredient supports the other’s function:

• Kojic Acid and Alpha Arbutin block melanin formation.

• Tranexamic Acid heals deeper discoloration.

• Niacinamide improves skin health and glow.

• Natural extracts soothe and balance the formula.

• Hydrators keep the skin barrier strong and receptive.

This multi-level action ensures your skin looks clearer, brighter, and visibly more even — not just temporarily but for the long term.

How to Use for Best Results

1. Cleanse your face gently.

2. Apply 3–4 drops of CLARIV Anti-Pigmentation Serum on face and neck.

3. Massage in upward, circular motions until fully absorbed.

4. Follow up with a moisturizer.

5. Use twice daily — morning and night — for at least 4 weeks for visible results.

6. Don’t forget to apply sunscreen every morning to protect your skin from new pigmentation.

Why CLARIV is Your Best Pick

• Contains clinically proven ingredients at dermatologist-approved concentrations.

• Free from harsh chemicals and safe for all skin types.

• Formulated for Indian weather conditions — no greasiness or irritation.

• Delivers visible results within 3–4 weeks of consistent use.

• Made in India and dermatologically tested.

Ready to see your skin transform?
✨ Shop CLARIV Anti-Pigmentation Serum now at www.clariv.in and experience visible brightness and confidence in just weeks.