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Top 5 Everyday Habits That Make Pigmentation Worse (and How to Fix Them)
8/28/20252 min read


Pigmentation, dark spots, and uneven skin tone are common skin concerns—especially in India, where sun exposure, pollution, and lifestyle habits play a huge role. While many people invest in skincare products, they unknowingly make mistakes in their daily routine that make pigmentation worse.
In this blog, we’ll uncover the top 5 everyday habits that worsen pigmentation and provide simple fixes—along with how CLARIV’s Anti-Pigmentation Serum (Kojic Acid + Niacinamide) can help you achieve brighter, even-toned skin.
1. Skipping Sunscreen
☀️ The Mistake:
Not wearing sunscreen daily—or only applying it when going out—allows UV rays to trigger melanin production, leading to tanning, sunspots, and worsening pigmentation.
✅ The Fix:
Apply a broad-spectrum SPF 50 PA++++ sunscreen every morning, even indoors. Reapply every 2–3 hours if outside. Pair with CLARIV SPF 50 Sunscreen for full protection.
2. Picking Pimples & Scratching Skin
🤦 The Mistake:
Touching, squeezing, or scratching pimples causes post-inflammatory hyperpigmentation (PIH), leaving stubborn dark marks.
✅ The Fix:
Hands off! Instead, use actives like Niacinamide + Salicylic Acid (found in CLARIV Anti-Acne Serum) to heal pimples gently and prevent marks.
3. Over-Exfoliating Your Skin
🧴 The Mistake:
Using scrubs or strong exfoliants daily damages the skin barrier, causing redness, irritation, and more pigmentation.
✅ The Fix:
Exfoliate only 1–2 times per week. Stick to gentle chemical exfoliants (AHA/BHA) and balance with soothing actives like Niacinamide.
4. Ignoring Hydration & Barrier Care
💧 The Mistake:
Skipping moisturizer because of oily skin weakens your barrier, making it easier for pigmentation and scars to form.
✅ The Fix:
Always use a lightweight, non-comedogenic moisturizer. Pair with CLARIV Anti-Pigmentation Serum—its Niacinamide strengthens the barrier while Kojic Acid reduces spots.
5. Inconsistent Skincare Routine
⏳ The Mistake:
Switching products too often or not using serums consistently delays results. Pigmentation needs time and patience to fade.
✅ The Fix:
Pick a trusted serum (like CLARIV Anti-Pigmentation Serum) and stick with it for at least 8–12 weeks to see visible results.
How CLARIV Anti-Pigmentation Serum Helps
✨ Key Benefits:
Kojic Acid – Reduces melanin formation, fades spots
Niacinamide – Brightens and strengthens barrier
Lightweight Formula – Non-greasy and quick absorbing
Works on melasma, acne marks, tanning & uneven tone
With daily use + sunscreen, this serum can significantly lighten pigmentation and restore your skin’s natural glow.
Final Thoughts
Pigmentation doesn’t just depend on skincare—it’s heavily influenced by your daily habits. By avoiding mistakes like skipping sunscreen, over-exfoliating, and picking pimples, you can stop pigmentation from getting worse.
Pair these fixes with CLARIV’s Anti-Pigmentation Serum, and you’ll see visible results—brighter, healthier, and more even-toned skin in just a few weeks.
info@clariv.in
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