The Ultimate Guide to Building a Skincare Routine for Indian Skin

Skincare routines can feel overwhelming. With so many products and advice online, it’s easy to get confused about what to apply, when, and how. The truth is — you don’t need a 10-step Korean routine. For Indian skin, what works best is a simple, consistent, science-backed routine tailored to our climate and common skin issues: acne, pigmentation, tanning, and dullness.

This guide will help you build the perfect skincare routine for Indian skin using just a few effective products.

Morning Skincare Routine (AM)

Step 1: Cleanser

Start with a gentle cleanser to remove oil, sweat, and impurities from the night.

Step 2: Vitamin C Serum

• Use CLARIV 10% Vitamin C Serum

• Benefits: Brightens dull skin, fades dark spots, protects against pollution & UV damage

Step 3: Moisturizer

Keeps skin hydrated and prevents dryness.

Step 4: Sunscreen (Non-Negotiable)

• Use CLARIV SPF 50 PA++++ Sunscreen

• Shields from tanning, ageing, and pigmentation

• Lightweight, zero white cast — perfect for daily wear

Night Skincare Routine (PM)

Step 1: Cleanser

Wash off sunscreen, dirt, and makeup.

Step 2: Treatment Serum (Choose Based on Skin Concern)

• For acne-prone skin: CLARIV Anti-Acne Serum (Niacinamide + Salicylic + Azelaic Acid)

• For pigmentation/dark spots: CLARIV Anti-Pigmentation Serum (Kojic Acid + Niacinamide)

Step 3: Moisturizer

Locks in hydration and repairs skin barrier overnight.

Why Indian Skin Needs a Focused Routine

• Hot climate: Leads to oiliness & acne → treat with Anti-Acne Serum

• High UV exposure: Causes tanning & pigmentation → prevent with Sunscreen + Anti-Pigmentation Serum

• Urban lifestyle: Pollution & stress dull skin → brighten with Vitamin C

Tips for Success

• Be consistent for at least 6–8 weeks

• Always use sunscreen after serums in the morning

• Don’t overload skin with too many actives

• Patch test before starting new products

Conclusion

A great skincare routine doesn’t need to be complicated. With just 3 serums and 1 sunscreen, you can address India’s most common skin issues: acne, pigmentation, dullness, and sun damage.

👉 Build your complete skincare routine with CLARIV’s range.