What is Melasma?

Melasma is a common skin condition that causes brown or grayish patches on the face, especially on the cheeks, forehead, nose, and upper lip. It is more common in women and people with medium to darker skin tones.

What Causes Melasma?

Understanding the root cause is key to effective treatment:

• Sun Exposure – UV rays trigger excess melanin production

• Hormonal Changes – Pregnancy, birth control pills, or hormonal imbalance

• Genetics – Family history increases risk

• Skin Irritation – Harsh skincare products can worsen pigmentation

How to Reduce Dark Patches on Face

1. Use Targeted Skincare Ingredients

Look for ingredients that actively reduce pigmentation:

• Niacinamide – Reduces dark spots and improves skin barrier

• Alpha Arbutin – Brightens skin tone and reduces melanin production

• Vitamin C – Fights free radicals and boosts radiance

• Kojic Acid – Helps fade stubborn pigmentation

👉 Recommended:
Use CLARIV Anti-Pigmentation Serum formulated with powerful actives to visibly reduce melasma and dark spots.

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2. Daily Sunscreen is Non-Negotiable

Without sun protection, melasma will keep coming back.

• Use broad-spectrum SPF 50

• Reapply every 2–3 hours

• Prefer mineral sunscreen for sensitive skin

👉 Pair your routine with:
🔗 CLARIV Sunscreen: https://www.clariv.in/pack-of-2-clariv-sunscreen-spf-50-pa-broad-spectrum-protection

3. Gentle Skincare Routine

Avoid over-exfoliation or harsh chemicals.

Ideal Routine:

• Cleanser (mild)

• Anti-pigmentation serum

• Moisturizer

• Sunscreen (daytime)

Consistency is more important than complexity.

4. Stay Consistent (This is Critical)

Melasma doesn’t fade overnight. Expect:

• Visible improvement in 3–6 weeks

• Significant reduction in 8–12 weeks

5. Lifestyle Changes That Help

• Avoid direct sun exposure

• Wear hats/sunglasses outdoors

• Maintain hormonal balance

• Manage stress levels

Why Choose CLARIV Anti-Pigmentation Serum?

• Targets melasma, dark spots & uneven tone

• Lightweight, fast-absorbing formula

• Suitable for Indian skin types

• Designed for visible results without irritation

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Final Thoughts

Melasma can be stubborn, but with the right ingredients, consistent routine, and proper sun protection, you can significantly reduce dark patches and achieve clearer skin.

If you're serious about treating pigmentation, start with a science-backed serum like CLARIV Anti-Pigmentation Serum and stay consistent.