How to Use Face Serum in Your Skincare Routine: A Step-by-Step Guide

Face serums are powerful, lightweight skincare essentials that deliver targeted results—whether you’re trying to brighten dull skin, fight acne, reduce fine lines, or improve hydration. But many people are unsure when and how to apply a serum properly.

In this blog, we’ll show you how to use a face serum in your daily skincare routine for maximum results—without overcomplicating things.

What Is a Face Serum?

A face serum is a concentrated skincare product designed to target specific skin concerns. Unlike moisturizers, serums are made with smaller molecules that penetrate deeper into your skin and deliver active ingredients more effectively.

When to Apply Face Serum in Your Routine

Apply your serum after cleansing and before moisturizing. This allows the active ingredients to absorb into clean skin without being blocked by heavier creams.

The correct order:

1. Cleanser

2. Toner (optional)

3. Serum

4. Moisturizer

5. Sunscreen (AM only)

How to Apply Face Serum (The Right Way)

Step 1: Start with a Clean Face

Use a gentle cleanser to remove dirt, oil, and makeup.

Step 2: Apply to Damp or Dry Skin

Some serums (like hyaluronic acid) work better on damp skin, while others (like Vitamin C or Niacinamide) are best on dry skin. Check the label.

Step 3: Use the Right Amount

2–3 drops or a pea-sized amount is enough. Don’t overdo it—serums are concentrated.

Step 4: Pat, Don’t Rub

Gently pat the serum into your skin with your fingertips. Focus on areas of concern like the cheeks, forehead, or jawline.

Step 5: Wait 30 Seconds Before Layering

Let the serum absorb before applying moisturizer.

How Often Should You Use Serum?

• Hydrating or soothing serums (e.g. hyaluronic acid, niacinamide): Twice daily

• Active treatment serums (e.g. Vitamin C, retinol, acids): Once daily or 2–3 times a week depending on your skin’s tolerance

Always do a patch test before trying a new serum—especially if it contains actives like acids or Vitamin C.

Tips from Dermatologists

• Always follow Vitamin C serums with sunscreen during the day

• Don’t mix too many actives at once (e.g. avoid layering Vitamin C and AHAs unless advised)

• Store serums in a cool, dark place—especially antioxidant serums like Vitamin C and Ferulic Acid

Example Routine with Clariv Serums

Morning:

• Cleanser

• Clariv Vitamin C + Niacinamide Serum

• Moisturizer

• Sunscreen

Night:

• Cleanser

• Clariv Green Tea + Niacinamide Serum (or Clariv 2% Alpha Arbutin for dark spots)

• Moisturizer

Final Thoughts

Using a face serum correctly can elevate your skincare routine and help you see faster, more visible results. Just remember: consistency, proper layering, and listening to your skin are key.