How to Build the Perfect Skincare Routine with Serums

Serums are called the power players of skincare — packed with concentrated active ingredients that penetrate deeper into your skin than regular creams or moisturizers. Whether you’re struggling with acne, pigmentation, or dullness, choosing the right serum and using it at the right time can transform your skincare game.

In this guide, we’ll show you how to create the perfect skincare routine with serums, and how CLARIV’s dermatologist-tested formulations can fit into your daily AM & PM routine.

Why Serums Are Essential in Skincare

• High concentration of actives: Ingredients like Niacinamide, Vitamin C, Kojic Acid, or Salicylic Acid work faster.

• Targeted solutions: Each serum addresses a specific skin concern (acne, pigmentation, wrinkles).

• Lightweight texture: Serums absorb quickly and don’t feel heavy.

• Customizable routine: You can layer different serums for multiple concerns.

Building a Morning (AM) Routine with Serums

Your daytime skincare routine should focus on protection and glow.

Step 1: Cleanser

Start with a gentle, sulfate-free face wash to remove oil and impurities.

Step 2: Vitamin C Serum

• Why? Protects against free radicals, pollution, and UV damage.

• Benefits: Brightens skin, reduces pigmentation, boosts collagen.

• CLARIV Pick: CLARIV 10% Vitamin C Serum — lightweight, beginner-friendly, and suitable for Indian skin.

Step 3: Moisturizer

Lock in hydration with a light gel or cream-based moisturizer.

Step 4: Sunscreen

• The most important step — prevents tanning, wrinkles, and pigmentation.

• CLARIV Pick: CLARIV SPF 50 PA++++ Sunscreen — enriched with Niacinamide & Hyaluronic Acid.

Building a Night (PM) Routine with Serums

Your night routine should focus on repair and treatment.

Step 1: Cleanser

Wash off makeup, sunscreen, and dirt with a gentle cleanser.

Step 2: Acne or Pigmentation Treatment Serum

• For Acne: Use CLARIV Anti-Acne Serum with Niacinamide + Salicylic Acid + Azelaic Acid to unclog pores, control oil, and heal breakouts.

• For Pigmentation: Use CLARIV Anti-Pigmentation Serum with Kojic Acid + Niacinamide to fade dark spots and even skin tone.

Step 3: Moisturizer

Seal everything in with a nourishing night cream or lightweight moisturizer.

How to Layer Serums Correctly

Layering serums can be tricky. Here’s a simple guide:

• Thinnest to thickest texture → watery serums first, then creamy ones.

• Morning: Vitamin C → Moisturizer → Sunscreen

• Night (for acne): Niacinamide/Salicylic Acid → Moisturizer

• Night (for pigmentation): Kojic Acid → Moisturizer

⚠️ Avoid mixing certain actives:

• Don’t use Vitamin C + Salicylic Acid together in the same routine.

• Always pair strong serums with sunscreen during the day.

Common Serum Mistakes to Avoid

• Using too much: A few drops are enough.

• Skipping sunscreen after actives: Leads to irritation & more pigmentation.

• Not being consistent: Serums need 6–8 weeks of daily use for visible results.

FAQs

Q1. Can I use more than one serum?
Yes, but layer them correctly. Example: Vitamin C in the morning, Niacinamide or Kojic at night.

Q2. How long before results show?
Most serums show improvement in 4–8 weeks with consistent use.

Q3. Should I patch test serums?
Absolutely! Always do a patch test on your arm before applying to your face.

Q4. Can I skip moisturizer if I’m using serum?
No, serums need to be sealed with a moisturizer for maximum benefit.

Conclusion

Building the perfect skincare routine is all about balance — protection in the day, treatment at night. Serums help you target concerns like acne, pigmentation, or dullness with precision.

👉 With CLARIV’s dermatologist-tested serums, you can create a simple, effective, and affordable skincare routine that delivers real results.

✨ Start your journey today — explore CLARIV Serums and give your skin the care it deserves.