Pigmentation doesn’t always come from big mistakes.
Most of the time, it comes from small everyday habits that slowly darken the skin, worsen spots, and make the complexion uneven.

If you’ve tried multiple products but your pigmentation keeps coming back, the problem may be hidden in your routine — not your genetics.

Here are the most common daily habits that secretly trigger pigmentation, and how using CLARIV Anti-Pigmentation Serum can help reverse the damage effectively.

⭐ 1. Skipping Sunscreen Indoors

Many people think sunscreen is only for outdoor use.
But UVA rays penetrate through:

• Windows

• Car windshields

• Office glass

• Home lighting

• TV & laptop screens (low-level but cumulative effect)

These rays gradually increase melanin, leading to:

• Sun spots

• Brown patches

• Uneven tone

Solution:
Wear sunscreen every single morning and reapply if you sit near sunlight.

To repair already damaged areas, pair it with CLARIV Anti-Pigmentation Serum at night to lighten melanin and restore clarity.

⭐ 2. Picking or Touching Pimples

Every time you:

• Touch

• Squeeze

• Press

• Scratch

…a pimple, you trigger inflammation.
This inflammation leads to PIH (Post-Inflammatory Hyperpigmentation), which appears as brown marks.

Solution:
Let acne heal naturally.
Use CLARIV Anti-Acne Serum for breakouts and CLARIV Anti-Pigmentation Serum afterwards to fade the leftover dark spots.

⭐ 3. Not Moisturizing Enough

Dry skin is weaker and more prone to:

• Redness

• Dark patches

• Inflammation

• Faster melanin production

A dehydrated barrier makes pigmentation darker.

Solution:
Use a hydrating moisturizer and let CLARIV Anti-Pigmentation Serum do the deeper work of reducing melanin and evening the tone.

⭐ 4. Excessive Screen Time Without Blue-Light Protection

Long hours in front of:

• Phones

• Laptops

• Tablets

• TVs

Cause blue-light pigmentation, especially around:

• Cheeks

• Forehead

• Nose bridge

Solution:
Use antioxidants and brightening agents like:

• Alpha Arbutin

• Kojic Acid

• Tranexamic Acid

• Niacinamide

Lucky for you — CLARIV Anti-Pigmentation Serum contains all four, making it ideal for screen-related pigmentation.

⭐ 5. Using Harsh Face Washes

High-foam cleansers strip the skin barrier.
This leads to:

• Dryness

• Redness

• Darkened patches

• Increased sensitivity

Damaged skin = more melanin.

Solution:
Use a gentle cleanser and rely on CLARIV Anti-Pigmentation Serum for brightening, not harsh products.

⭐ 6. Ignoring Sunscreen Reapplication

Even if you apply sunscreen once in the morning, it wears off due to:

• Sweat

• Humidity

• Touching your face

• Heat

• Oil production

When sunscreen fades, melanin surges.

Solution:
Reapply sunscreen every 2–3 hours when outdoors — especially if you are treating pigmentation with CLARIV Serums.

⭐ Why CLARIV Anti-Pigmentation Serum Fixes These Problems

CLARIV Anti-Pigmentation Serum is formulated to combat the root cause of pigmentation: excess melanin + inflammation.

✔ Contains FOUR powerful active ingredients:

• 2% Kojic Acid → reduces melanin production

• 2% Alpha Arbutin → fades dark spots

• 3% Tranexamic Acid → targets deep pigmentation

• 5% Niacinamide → brightens & repairs the barrier

✔ Works on:

• Acne marks

• Sun spots

• Dark patches

• Tan lines

• Uneven tone

• Melasma-related pigmentation

✔ Gentle enough for daily use

Lightweight, non-sticky, and suitable for Indian skin tones.

✔ Best when used at night

It works while your skin repairs itself.

⭐ How to Use CLARIV Anti-Pigmentation Serum for Best Results

Morning:

• Cleanser

• Moisturizer

• Sunscreen SPF 50 PA++++ (mandatory)

Night:

• Cleanser

• CLARIV Anti-Pigmentation Serum

• Moisturizer

Use consistently for 4–6 weeks for visible changes.

Final Thoughts

Most pigmentation problems come from daily habits — not sudden damage.
By avoiding these triggers and using a targeted product like CLARIV Anti-Pigmentation Serum, you can gradually fade stubborn marks and achieve a brighter, more even skin tone.

Small habits + the right ingredients = big results.